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Brand Valuation - Meaning, Method, Formula, Models

 The purpose of brand valuation is to estimate how much a company stands to gain from promoting a particular brand to consumers. In order to make educated choices about investments, acquisitions, and partnerships, Organisations need to have a firm grasp of the monetary value of their brand. A brand's worth can be calculated using a variety of ways, such as the income approach, the market approach, or the cost approach.  Both the income and market approaches to brand valuation use projections of future profits to determine a brand's worth in relation to competitors. Using the price at which a comparable brand may be produced, the cost method determines the worth of a trademark. In order to determine the worth of a brand, the income approach is frequently Utilised. To calculate the true value of a brand's potential earnings, we discount those projections back to the present.  This method works best for established brands that have a proven track record of profitability and ro

Audit - Overview |Types | Objective | Process

What is Audit  Auditing is the course of freely evaluating and surveying the budget summaries and inside controls of an association to give confirmation that they are precise, conform to regulations and guidelines, and present a valid and fair perspective on the association's monetary position and execution. The principal objective of auditing is to distinguish and address any material errors in the budget reports, and to give confirmation to the partners of the association like financial backers, investors, and administrative bodies that the monetary data is dependable. The audit cycle ordinarily incorporates the assessment of records, audit of inner controls, and testing of exchanges to guarantee that the financial statements are given reasonably and in consistence bookkeeping norms and regulations. Examiners, who are normally certified public accountants (CPA) or chartered accountants (CA), are liable for leading the review and giving an assessment on the financial statements.

GST Registration Process, Fees & Documents

Goods and Services Tax (GST) is a consumption-based tax that is imposed on the supply of goods and services in India. GST is a unified tax system that replaces several indirect taxes that were previously imposed by the central and state governments. Businesses that have an annual turnover of more than 20 lakhs (10 lakhs for northeastern and hill states) are required to obtain a GST number. In this blog post, we will discuss the process of obtaining a GST number for a business in India. Step 1: Determine Eligibility The first step in GST registration is to determine the eligibility of the business. As per GST laws, businesses with an annual turnover of more than 20 lakhs (10 lakhs for northeastern and hill states) are required to register for GST. In case a business is already registered under the VAT or Service Tax, it is mandatory to register under GST. Step 2: Choose the Right GST Registration Type There are three types of GST registration: Regular, Composite, and Special. Regular R